The Mission of the Mark-It! Madness committee is “To act as a resource for those in the one-call industry by promoting the exchange of ideas and information to implement effective marketing, promotional and educational programs.”
The committee was founded in 2007 with the roll out of the nationwide Call Before You Dig number 811. Mark-It! Madness is a group of marketing and educational professionals from one-call communication centers across the United States, pooling knowledge, talents and creativity to deliver safe digging information to stakeholders. The committee also collaborates and works collectively to stay educated on the latest marketing trends and implement new ideas into individual states’ communication plans. Some of these collaborative efforts include negotiating discounts for group purchases such as banners, print ads, t-shirts, equipment and many other advertising opportunities. Since One Calls of America welcomed the Mark-It! Madness group to their organization, the committee has continued to flourish and expand its opportunities under the One Calls of America umbrella. The committee meets three times each year. In addition to the two One Calls of America meetings, Mark-It! Madness meets once during the summer as an educational opportunity for the group. The committee engages nationally recognized speakers and trainers to ensure its members are kept on the cutting edge of the latest marketing and education trends and technologies.